The audience record
One record per person,
across every year.
Most event tools hand you an export per event. This is the record that survives the event and accumulates across all of them.
What the record holds
What the record actually holds.
There is no contact cap on any plan. Enrichment fills in job title, company and professional detail on Portfolio and Enterprise, in batches across a whole audience. Everything is exportable on every plan, deliberately.
The audience record — 13 capabilities
- Unified contact record: purchases, RSVPs, check-ins, email
- Unlimited contacts on every plan
- CSV import with column mapping and preview
- Mailchimp unsubscribe import
- Contact enrichment (Portfolio and Enterprise)
- Batch enrichment across an audience (Portfolio and Enterprise)
- Tags applied in bulk, and filtering on them
- Contact notes with history
- Personas: named behavioural clusters and their members
- Lapsed attender detection
- Contact reconciliation for duplicates
- Audience overview: size, growth, composition
- Data isolation per organization
Acting on it
Send to a segment, then find out what it did.
Segments, email and campaigns — 11 capabilities
- Segment builder across history, tags, personas, geography, program
- Segment templates
- Live segment counts before you send
- Compound audiences with a merged preview
- Compose, preview, test-send and send
- A/B subject lines with the winner promoted
- Revenue attribution per campaign
- Retry failed sends only
- Delivery logs with state and statistics
- Ticket-holder reminders before the event
- Custom Audience export to Meta
Reporting on it
Ask your own questions, then report on the answers.
Forms, surveys and reporting — 11 capabilities
- Custom registration fields, ordered, required or optional
- Per-program field sets
- Answer prefill for returning buyers
- Surveys with templates and public token links
- Post-event feedback attached to a campaign
- Revenue reports by event, program and all time
- Attendance: sold, checked in, no-show
- Year-over-year comparison
- New against returning attendees
- Composite dashboard: sales, audience, marketing
- Patron search across a person's full history
Bring the list you already have.
Years of ticket sales, an email tool, and a spreadsheet somebody maintains by hand. Thirty minutes on what you actually hold and what it would take to bring it together.